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Website traffic, as you may know, is essential to Internet marketing success. Without people visiting your website, nothing is going to happen. And as a business owner, we want you to succeed.

Ideally, whether you’re just getting started or have been in business for a while, the goal is to generate a great return on investment. There are actually free or low cost methods that can be implemented right away. When you are beginning a new business, you don’t often have lots of money to spend on advertising and other more expensive marketing methods.

Remember To Plan Your Internet Marketing Strategy

One of the biggest mistakes entrepreneurs and small business owners make when trying to start a new marketing focus for their website is a failure to plan.

As a business owner, one of the most important tasks is to plan your business. Experts recommend spending at least 25% of your time planning. Everything from your finances to your traffic generation strategy should be planned. Here’s what to consider when planning your Internet marketing strategy:

  • What are your traffic goals?
  • What tactics are you going to use to achieve those goals?
  • What is your budget?
  • What goals do you have for each traffic tactic and how are you going to achieve them?
  • How are your testing and tracking results?
  • How will your tactics work together for maximum results?
  • How often will you reassess, analyze, and plan your strategy?

There isn’t a right or wrong way to plan; but what is important is that you do it. Having a plan will make sure you don’t miss a step, make mistakes, or skip over a potentially effective Internet marketing strategy.

If you’re not sure how to get started marketing your business on the Internet, give us a call and we can brainstorm some of the most effective Internet marketing strategies that similar businesses have used.